It’s time to break up with the algorithm.
(and “growth hacks,” chatgpt written posts, “experts” that only really sell their own expertise, follower count, and anything else that makes you want to use steel wool as a loofah when you log off)
To run your business, you have to post online
You know that. I know that. Heck, even weird Uncle Bill knows that and he thinks the internet runs via crystals (it does, but I digress).
But how do you promote your biz without wanting to claw your eyes out/pass away/stub your toe twice, same toe/run into your ex’s mom buying fungal cream (you’re both purchasing), or any other heinous life experience? Step one: throw the algorithm out the window.
Signs you’re ready to kick the algorithm to the curb:
You want to spend your time actually doing what you love vs spending 3 hours hunting down trending audios
DIYing social media with Canva, Chatgpt, and a Dream, hiring someone on Fiverr, ghosting your community for months, or outsourcing to another company has not worked for you
You started your business as a way to carve out space for yourself and others like you in this capitalist hellscape and have a sneaking suspicion finding and embracing your people will not involve participating in dance trends
The thought of posting 3 reels a day (or a week tbh) makes you want to strike a bargain with an evil crow and live out the rest of your days as a bog witch where the internet cannot reach or hurt you
Take a deep breath, my friend.
What if I told you social media is not life or death, good vs. evil, “it’s so over” vs “we are so back?”
Social media is a tool! I repeat social media is a TOOL — to use, to wield, to create, to deconstruct, to even throw in the trash when necessary!
And I am here to be your trainer, your accomplice, your guide, your weird Barbie, to show you the way through the doom and gloom of posting and turn it into a neutral, dare I say positive, relationship with social media.
“Believe me when I say that I searched for literal years for someone who could offer what KP and Jupiter does. Bless this angel for talking me off the ledge and producing a real strategy for social media that matched our greater company goals. Working with them is a true pleasure; I feel confident and relaxed because I know that we're in the good hands of an extremely online (complimentary) and extremely thoughtful social media expert. Hire them!”
— Michelle Pellizzon Lipsitz, HWIC of Holisticism & SPACIES
“That sounds great, but how tf do you do that?”
I am so glad you asked! Here’s how we can overhaul your relationship with social:
🪐 content world builder 🪐
A 3-month editorial strategy intensive to help you define your voice, organize your brain, and turn your big brain ideas into a body of work that connects and converts.
This is for you if…
⭐ You’re looking to launch or overhaul your business’ digital footprint
⭐ You’ve got a zillion ideas but zero clue how to say them clearly (or consistently)
⭐ Social media (and marketing your business in general) seems scary, overwhelming, and is actively haunting your dreams
Investment:
$1500
Payment plans available
Here’s the sitch:
Editorial Development — We’ll define your thought leadership lanes, core values, and the weird magic that sets you apart AND build a content strategy that shows it off
Includes:
Deep Meaningful Convo (a DMC if you are a summer camp squirrel like me) — We’ll have a heart 2 heart to discuss your business goals your hopes, your ideal client, your icks, and your hyperfixations
Social media strategy & best practices — We pick platforms that target your audience and match your values, energy, and goals. We then map out what posting on each platform looks like.
Audience development — We’ll craft psychographic audience profiles for both your current and dream clients.
90-day Editorial Calendar:
We meet monthly to talk all things social and create an outline together on what to post and when to post it. I’ll be your content confidante, helping you navigate through the good, the bad, and the extremely unhinged ideas.
Partner in gay crime:
I’ll be available on Slack to bounce around ideas, gut check on initiatives, and give my insight on whatever New Shiny Thing everyone says you should care about that week.
System:
We’ll work together to set up a digital universe (in Notion) that makes posting easy — made with the chaotic goblin brain in mind
not ready to build yet?
☄️ content comet ☄️
1-hr strategy call for us to explore solutions to your marketing woes
Perfect if you need an expert strategist to brainstorm with or weigh in on your unhinged (or fully hinged) ideas
Investment: $150
dreaming of ditching the instagram rat race with a 9-grid?
🌌 content constellation on demand 🌌
Done-for-you Instagram static feed creation that includes everything you need to 9-grid.
A collaboration with Content On Demand that includes hand-crafted strategy, copy, and design. All you have to do is press post.
Investment: $999
Howdy, I’m KP, your local Pisces clown and creative partner.
With 10 years of experience in the digital marketing space and a lifetime of trying to fit myself into places I don’t belong, I created Jupiter Content Co. for other small business weirdos trying to build a better world for themselves.
I work with and for the girls, gays, and theys creating strategy-driven content for their stellar businesses. I believe the weirdos shall inherit the earth and I am doing everything in my power to speed up that process.
They / Them
CLIENTS:
Questions?
-
Omg! You’re tooooo kind! While I appreciate it, if you’re looking for the full monty, reach out to the folks at VVITCH Digital. We can work together over there 😉
-
Because it is constantly changing, literally impossible to define, and they could unplug the internet tomorrow. Everything you know about social media could literally change in an instant, no point in chasing wild geese.
-
Nope! I provide my services to businesses of all sizes, and I am happy to work with you or your marketing department to develop your social plan.
-
Listen, I’m not your mom or your boss (nor am I here to be) and only you can determine your fate. BUT, a second set of eyes, ears, and intuition streamlines the brainstorming process and you’ll have an accountability partner.
-
Reach out and we can talk sliding scale or trade opportunities. I’m a busy clown, so no guarantees but I’m always open to working outside of the confines of capitalism BaByEEE.
Ready? LET’S DO THIS!
want more from your fave queer marketer?
Subscribe to their Substack, Ask Jupiter for a biweekly advice column.